on 01 July 2020
Why you generate more conversion with an internal search function
Companies underestimate the importance of a good internal search function on their website. This while research shows that visitors who perform an internal search are twice as likely to convert if the search function works well.
Intention to convert
Conducting an internal search is a strong behavioral predictor of the intention to convert, because visitors already know what they are looking for. Research shows that visitors who perform an internal search are twice as likely to convert if the search function works well.
Undervalue of search function
Yet companies underestimate the importance of a good search function on their website. Only 15% of companies (2017) are busy optimizing the internal search function. This while research shows that more than 30% of visitors perform a search.
Searchine Site Search increases conversion by the following points:
- Better user experience
A large part of your visitors leave the website when it is not loaded quickly. By using the latest techniques and most optimized databases, you ensure a better user experience.
- Prevents loss of visitors
It is sometimes difficult to find the right information quickly. With a well-functioning search function, visitors can navigate through your website efficiently. This keeps them on your website and doesn't go to your competitors.
- Insight into visitor searches
Searchine Site Search provides insight into visitor searches. By learning from these searches, you can adapt the content to the needs of your visitors. Visitors are more likely to convert if the content meets their needs.
- Visitors are already looking
Visitors who use the internal search function already know what they are looking for. With Searchine Site Search, chances are they will actually find and eventually convert the information.
By using Searchine Site Search you can use time and money for other conversion-enhancing goals, such as writing relevant content that ultimately improves the internal search function.
Searchine Site Search is helping us accelerate the energy transition. By analysing our visitors' behavior, and what they're searching for, we can actively deliver information about subjects that visitors are interested in.